Blog
Practical articles from Akash Kariya on UK property, PropTech, outsourcing, AI automation and building sharper estate-agency operations.
Email is not dead in property; it is the most reliable channel an agency actually owns. The problem is how it is used.
Paid ads can generate valuations on demand, but without tracking and follow-up they simply burn budget faster.
Ranking locally is not luck. A few fundamentals, applied consistently, put an agency in front of ready-to-move sellers.
Consistency beats brilliance on social media. A simple calendar is what turns occasional posting into a real presence.
For local search, a well-run Google Business Profile can outperform an expensive website. Most agencies underuse it badly.
Reviews are modern word of mouth. A deliberate strategy turns great service into a visible, compounding trust signal.
Video is no longer a premium extra. It is how buyers pre-qualify homes and how agents build trust before the first call.
Buyers and vendors increasingly expect fast, informal messaging, and agencies that ignore WhatsApp are quietly losing enquiries.
Generative engine optimisation matters because buyers and sellers are starting to ask AI before they ask search engines.
Useful market content can turn uncertainty into trust and trust into valuation opportunities.